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Google Data Studio

Author:

Genifer Snipes

University of Oregon, US
About Genifer
Genifer Snipes is the Business and Economics Librarian at the University of Oregon. She is interested in applied business research and teaching – specifically, her work focuses on marketing and entrepreneurial research and the growth of data-driven business research.
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Abstract

Google Data Studio is a new data visualization program designed as a user-friendly tool for representing complex datasets in an attractive and clear fashion. Data Studio’s core function is interpretation of social media and web analytics; however, its support of data sources like MySQL and spreadsheets suggests Data Studio could be used by researchers to interpret their own data in an equally user-friendly fashion. While Data Studio relies on the usual mix of chart and graphs to convey meaning, it enhances them with features including the ability to integrate multiple sources into a single report, dynamic data updating, and interactive visualizations. Data Studio’s support for third-party data sources could use further development; however, it is a promising resource for budding data visualizers.
DOI: https://doi.org/10.7710/2162-3309.2214
How to Cite: Snipes, G., 2018. Google Data Studio. Journal of Librarianship and Scholarly Communication, 6(1), p.eP2214. DOI: http://doi.org/10.7710/2162-3309.2214
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Published on 27 Feb 2018.

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