Genifer Snipes is the Business and Economics Librarian at the University of Oregon. She is interested in applied business research and teaching – specifically, her work focuses on marketing and entrepreneurial research and the growth of data-driven business research.
Google Data Studio is a new data visualization program designed as a user-friendly tool for representing complex datasets in an attractive and clear fashion. Data Studio’s core function is interpretation of social media and web analytics; however, its support of data sources like MySQL and spreadsheets suggests Data Studio could be used by researchers to interpret their own data in an equally user-friendly fashion. While Data Studio relies on the usual mix of chart and graphs to convey meaning, it enhances them with features including the ability to integrate multiple sources into a single report, dynamic data updating, and interactive visualizations. Data Studio’s support for third-party data sources could use further development; however, it is a promising resource for budding data visualizers.